Case——Lady Gaga Case

Case——Lady Gaga Case.

I’m working on a Marketing exercise and need support.

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The specific requirements are written in the “word doc”, and read carefully that following those questions:

1.What is the best way to launch the Born This Way album? Review the pros and cons of the two options: a wide rollout with an intensive marketing effort versus a more moderate, less wide-reaching and therefore less costly approach.

2.How would you describe the Lady Gaga brand and why is she successful?

3.Who is Lady Gaga’s primary target market?

4.What is the potential for social media in the entertainment industry? How can it be used to promote an artist? Use specific examples.

Feel free to do some additional research to supplement the information in the case. You can also include graphics to support some of your findings. Please prepare a 3,000 word (approximate) analysis of the case.

Case——Lady Gaga Case

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